In the recent Millennial Impact Report, from the Case Foundation, it was reported that more than 30 million millennials (those born from 1980 to the turn of the millennium) are employed in the USA and 84 percent of these employees made a charitable donation last year. In addition, 78 percent of millennials made a charitable donation without going through an employer.
These statistics are important because they show a clear desire by the millennial demographic to make a difference in the world. This is a generation that wants to improve the world, rather than just go to work, go home, and repeat. With so many donating via their workplace it’s also clear that the culture of a company can be a factor in choosing where to work.
As this Chicago Tribune feature shows, smart employers are now waking up to this. A strong culture of Corporate Social Responsibility (CSR) is no longer just a nice extra page to add to the annual report, it helps to define the culture of your organization and that helps you to hire the brightest and best.
Companies that want to attract the best talent not only need to implement a clear CSR policy that enables the team to do more than individuals can do alone. In addition, smart thinking about how these policies are implemented can result in even more engagement. For instance offering company-matched donations to charity, encouraging peer-to-peer competition around events rather than managers needing to organize them, and turning philanthropy into a competition.
At Teleperformance we have two major CSR programs called Citizen of the Planet and Citizen of the World that we combine with our contribution to the UN Global Compact, which promotes sustainable and socially responsible business practices.
Many on our team are handling the customer service operations for our clients – answering calls, emails, or social media enquiries. In this position they need to be engaged and positive. We believe that our own CSR programs create a corporate culture that goes far beyond the job alone. It’s great to see that so many other responsible employers are mirroring our own approach today. It is true that CSR can be really good for business.